2009 Targets and objectives

As a business who takes corporate responsibility seriously, we believe in setting ourselves stretching targets and objectives every year, and we publish these in our Corporate Responsibility Reports.

To find out more about our progress against our Group-wide commitments for 2008, please access the dedicated table. Our milestones for 2009 across Telefónica Europe operations are also detailed within the table below.

If you are interested in a particular Telefónica or O2 business, please access the relevant Corporate Responsibility Reports by choosing your country of interest below:

Telefónica Europe - 2009

Child protection
Objective	Target	Timeline
Obstruct the use of the mobile environment by individuals or organisations wishing to consume or profit from child sexual abuse content	Block URLs of illegal child abuse content on all mobile platforms in Telefónica Europe countries where we offer mobile internet access	Dec 2009
Build trust and confidence in digital services for the benefit of everyone in society	Transform the way in which our actions to safeguard children online are co-ordinated and prioritised internationally in order to respond more effectively to the challenges of global internet governance	Dec 2009
Develop and share a better understanding of the ways in which children and teenagers are using ICT	Support the launch and promotion of the teachtoday website in Telefónica Europe markets to help educate teachers and young people about the responsible use of mobile phones	Dec 2009

Digital inclusion
Subject	Objective	Target	Timeline
Accessibility	Support the rollout of Telefónica Accessible programmes and increase the range of accessible products and services	Improve customer-facing accessibility information and employee awareness and ensure at least one specific product or service for older people or people with disabilities is delivered in each Telefónica Europe market	Dec 2009
Digital inclusion	Help more people to enjoy the benefits of mobile and internet technologies by raising the awareness of our products and services among digitally excluded groups	Initiate digital inclusion pilots in at least three Telefónica Europe markets, enabling the development of skills in using new technologies	Dec 2009

Great place to work
	Objective	Target	Timeline
	Engage and involve employees, making improvements together for the overall success of our people and company	Maintain high ranking (top 10) in each market through 'best place to work' surveys by 2009 Achieve 73 points in the Reflect O2 index for Telefónica Europe Develop diversity and inclusion plans in each Telefónica Europe market to identify priority areas and corresponding action plans for 2010	Dec 2009

Volunteering and social action
	Objective	Target	Timeline
	Empower and support O2's employees to be active and contribute to their local communities	Encourage employee volunteering and provide community programmes in order to raise participation to reach 3,000 corporate volunteers across Europe	Dec 2009

Ethical conduct
Subject	Objective	Target	Timeline
Business Principles	Ensure O2's employees behave ethically at all times in their dealing with each other, suppliers, customers and the general public	Achieve 80% completion rate for Business Principles mandatory training across Telefónica Europe	Dec 2009
Ethical supply chain	We seek to interact with our suppliers, and industry at large, and to promote corporate responsibility into our supply chain	Continue implementation of consistent supply chain management practices in each business, ensuring alignment with Telefónica S.A. evaluation processes Co-ordinate awareness-raising across Telefónica Europe regarding sustainable supply chain risks and opportunities Co-ordinate common supplier assessment and audit activity across Telefónica Europe	Dec 2009