Press release
O2's 2008 Revenues Up More Than Twofold by 138% Year-On-Year
In 2008, revenues of Telefónica O2 Slovakia grew more than twofold and went up by 138 % compared to the previous year. It is a result of growth and an improving structure of the O2 customer base. As at December 31, 2008 the number of O2’s active customers reached 325 thousand, which represents a year-on-year growth by 18.7%. Net accrual in the 4th quarter 2008 was 48 thousand active customers.
“A more than twofold revenue growth of as much as 138% testifies to the fact that year-on-year our customer base has yet again gained more quality and is using the company’s services to a considerably higher extent. Pleasing is also the fact that we have been seeing a significant increase in the number of our active customers, which is reflected in an ever-growing interest in telephone number portability. In the last quarter of 2008, the growth was driven mainly by the great interest customers showed in our O2 Fér offer, which translated into an increase by 48 thousand clients,“ commented the Chief Executive Officer of Telefónica O2 Slovakia Juraj Šedivý.
Out of the total number of 325 thousand active customers as at 31/12/2008, 99 thousand customers were invoice-based payers. Vis-à-vis 2007 this represents a growth by as much as 57.2 %. The number of active customers recharging their credit was 226 thousand, which is a year-on-year growth by 7.2 %. This means that O2 strengthened its customer base after eliminating inactive customers in the first half-year of 2008.
One of the key growth factors was introduction of the new O2 Fér offer, which was quickly and very well received by the market. This was reflected also in a considerably increased interest in number portability. In 2008, the company recorded more than 25 thousand requests for a transfer of number from other operators.
The own network of O2 Slovakia currently covers 90 % of population, which is almost a double more of what was required by the license as at September 2008. Owing to this, as many as 83 % of O2 customers’ calls are nowadays made through O2’s own mobile network. The clients of O2 Slovakia can rely on a nearly 100% coverage by means of a partner network.
O2 has the most satisfied customers from among all telecommunications operators in the Slovak Republic. Customer satisfaction oriented strategy was reflected also in O2’s Customer Satisfaction Index (CSI) that rose in the 4th quarter 2008 by 2.3 points to the level of 79.5 points. This results from the outcomes of a long-term survey of customer satisfaction for the fourth quarter of 2008. The CSI index is calculated from the responses of randomly selected customers of individual operators to three areas of questions related to their satisfaction: overall satisfaction with the operator, meeting expectations and approaching the ideal.
Related links
Useful tools
Key content in Media centre
