Press release

Bratislava

The O2 Fér proposition acquired in a year over 140 thousand new customers, who, according to the surveys, belong to the most satisfied ones. This proposition, after a year following its launching in the market completely overhauled the rules of mobile communication in Slovakia. Fairness, simplicity and transparency became the mobile telephony’s key principles. Fairness brought along cancellation of compulsory monthly fees in postpaid services, so customers pay only for what they actually use. Transparency and simplicity mean the same prices for calls during a day or night, during business days and also weekends, to numbers in all networks within the Slovak Republic. All customers enjoy the same benefits regardless of whether they recharge their credit or pay for services utilized based on an invoice.

“We are pleased that in a year with O2 Fér we managed to completely overhaul the mobile telephony rules. We designed the proposition according to surveys, in line with expectations of the Slovak customers. It involves transparent mobile telephony and fair approach by the operator. After a year, we acquired more than 140 thousand new customers, who, according to the surveys, belong to the most satisfied ones. This happened also despite the fact that during the mentioned period O2 held the smallest share in advertising from among all operators. Moreover, with O2 Fér we even managed to win the Christmas campaign and have been seeing growth in 2009 as the only mobile operator in the Slovak market. I am convinced that with this permanent and transparent proposition we will keep succeeding even further,“ commented the Chief Executive Officer of Telefónica O2 Slovakia Juraj Šedivý.

O2 Fér Acquired Most New Customers

During its first year of existence, the O2 Fér proposition acquired the most new customers from among all propositions of mobile operators in the Slovak market. The first 48 thousand customers began using the benefits of transparent and fair services already in the final quarter of 2008. Another more than 92 thousand customers opted for O2 Fér in this year’s first half-year.

O2 Boasts Most Satisfied Customers

O2 customers are currently the most satisfied and most loyal ones from among the customers of mobile operators in Slovakia. In the 2nd half-year of 2009, the Customer Satisfaction Index of O2 (CSI) rose by 1.8 points to the level of 81.3 points. This derives from the results of a long-term customer satisfaction survey from the second half-year of 2009 conducted by a renowned agency. The CSI is calculated from responses of customers to three questions regarding their satisfaction: overall satisfaction with the operator, meeting expectations and approaching the ideal. According to the current survey’s outcomes, O2 has been winning over the competitor operators in all three areas.

Telefónica O2 Slovakia - contacts

RENÉ PARÁK
Media Relations Manager – Spokesman
Telefónica O2 Slovakia s.r.o.
rene.parak@o2.com
m +421 949 02 00 12 

PETER STACH
Senior Account Manager
AMI Communications Slovakia, spol. s r.o.
peter.stach@amic.sk
m +421 948 88 47 86

All press releases of Telefónica O2 Slovakia are available on our web site: www.sk.o2.com.

About Telefónica O2 Slovakia, s.r.o.

Telefónica O2 Slovakia entered the Slovak market of mobile operators by a decision of the selection committee of the Telecommunications Office of SR of August 25th, 2006. The license includes rights of using frequencies of GSM 900 MHz, GSM 1800 MHz, UMTS and 28/29 GHz for the period of 20 years in order to provide telecommunication services in the Slovak Republic. The company launched itch commercial operation on February 2nd, 2007. Gradually the company is introducing its offer for whole range of user segments. Within the international group of Telefónica, Telefónica O2 Slovakia belongs to Telefónica Europe group.

About company Telefónica Europe

Telefónica Europe includes operators of mobile networks in Great Britain, Slovakia, and Ireland as well as integrated operators of fixed and mobile networks in Germany and the Czech Republic. All those operators are presented to their residential customers under Telefónica brand. Telefónica Europe owns 50% of shares of joint ventures Tesco Mobile in Great Britain and Tchibo Mobilfunk in Germany. At the same time the company is 100% owner of Be Company, the leading provider of broadband services in Great Britain. The group includes also operator of fixed and mobile services on island Man – Manx Telecom.

Telefónica Europe belonging to Telefónica group has its seat in Slought of Great Britain and has about 43 million customers of fixed and mobile services.

About company Telefónica

In terms of market capitalization Telefónica is one of the biggest telecommunication companies in the world. Its business activities concentrate mainly on fixed and mobile telephony markets, while it considers broadband connection as the key to development of both mentioned markets. Company operates in 25 countries on a significant scale and has more than 260 million customers. Strategy of Telefónica Company concentrates in markets in which it has strong representation: Spain, Europe and Latin America. Telefónica is a company which is up to 100% privately owned and its shares are traded on the stock exchanges in Madrid as well as other and there are more than 1.5 million direct shareholders.

Back to press release list