Press release

iPhone My O2 app free for customers

O2 has today announced My O2 for iPhone, an app designed to help make viewing the amount customers spend on their phones even easier. The app is now available as a free download on the Apple App Store.

The My O2 section of O2's website gives comprehensive information on every part of a customer’s account and could already be accessed via SMS and online, however the new My O2 app takes this information and makes it available in a way specifically tailored for the iPhone.

Using the My O2 app, both O2 Pay & Go and Pay Monthly iPhone customers will be able to securely see their tariff details, a summary of their inclusive allowance and how much remains, their latest bill and any Bolt Ons on their account.

"Our customers want to stay in control of how much they spend whenever they like. The My O2 iPhone app allows them to do this with the minimum of fuss" said Sally Cowdry, Marketing Director for O2. "We wanted to make this information as easy to view as possible. This is all part of our commitment to a great customer experience and we’ll be looking at rolling this out to other phones in the near future."

The My iPhone app has been created together with Mobile Interactive Group (MIG), Ben Cusack, Group Creative Director at MIG said, "The My O2 application allows the iPhone customer base to benefit from having details of their account on their handset. To enable ease of integration, MIG designed the app so it can easily be rolled out to other smart phone devices or incorporate additional features in the future."

Notes to editors
A connection to the internet is required to use the My O2 app. The app will contain the latest billing information available, however may be up to 12 hours behind real time. Calls and texts made while abroad may take significantly longer to appear.

O2 contacts

O2 Press Office
Telefonica O2 UK
pressoffice@o2.com
m +44 (0)1753 565656 

Telefonica O2 UK press office: t +44 (0)1753 565656

All O2 news releases can be accessed at our website: http://www.o2.com/

About O2

• Telefónica O2 UK Limited is a leading communications company for consumers and businesses in the UK, with 20.8 million mobile customers and over 404,000 fixed broadband customers as at 31 March 2009.
• Telefónica O2 UK Limited is part of Telefónica Europe plc which is a business division of Telefónica S.A. and which owns O2 in the UK, Ireland, Slovakia, Germany and the Czech Republic, and has 46 million customers.
• In 2006 Telefónica Europe acquired Be*, the UK fixed broadband provider, and in October 2007 O2 launched its broadband service using the Be* network.
• O2 is the naming rights partner of The O2, the world-class entertainment venue.
• O2 was ranked highest in customer satisfaction for both UK mobile and fixed broadband customers according to the J.D. Power and Associates UK Mobile and Fixed Broadband Studies 2009.
• In February 2009 O2 became the first UK mobile operator to be officially certified with the Carbon Trust Standard in recognition of O2's commitment to reduce its carbon footprint and the 15% reduction in energy consumption achieved over the past three years.
• O2 was launched on 1 May 2002 and now has more customers than any other UK mobile network.
• O2's UK mobile network covers 99% of the UK's population. O2's 3G network covers over 80% of the UK population and is fully HSDPA-enabled, providing speeds of up to 3.6 Mbps for customers with an HSDPA-enabled device.
• Telefónica Europe also owns 50% of the Tesco Mobile and Tchibo Mobilfunk joint venture businesses in the UK and Germany.
• For further press information about O2 go to http://mediacentre.o2.co.uk/

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